One of the most effective ways of promoting your business is through Article Marketing. Irrespective of the size of your business, article marketing is a less expensive method to promote your business and it will always worth the money you invest in writing them.
Articles always have a tendency to be viral. After posting them on your website or blog, you can also post the articles to various article directories which will serve as back links to your site. People who are in need of the product or service which you offer will find your articles on these directories and find their way to your site.
Website owners looking for contents for their own newsletters or sites will also find your articles; they will copy them with your name as the author and your resource box and post them on their own newsletters or websites.
You articles need to behave like a virus, spreading to as many newsletters and websites as possible. A back link is created to your site on every website where your article is posted. Because your articles will bear your name as the author with your resource box attached to the end of the article, lots of traffic will be sent to your site without you paying for it. Again, writing and distributing articles this way make you an expert in your field and will help foster relationships with your readers.
For you to benefit immensely from article marketing, you need to post at least 2-3 articles each week (5 articles/week would be great) to different article directories. You can make use of the same articles which you have posted on your site or newsletter, but this should be done only after they have been indexed by search engines. I would suggest however, that you rewrite the article title and body so that it is not exactly the same as the article on your site. This is to avoid penalty from the search engines.
Articles are not meant to be sales letters but rather should persuade readers to visit your site. An article should provide useful information with a link to your site in the resource box. People would want to read more if they find your article helpful.
Article marketing works wonders and it is not difficult as most people might think. The first step for you is to have a couple of articles which you will use for your marketing campaign. You can write the articles yourself if you can or better still hire a professional ghost writer. Most ghost writers charge between $10 and $15 per 500 word article.
You will include a resource box at the end of the articles. This will contain information about you as the author and a link to your website. It may also contain a link for your readers to subscribe to your newsletter. Even though you hire a ghostwriter to write your articles, you will still be seen as the author of the articles.
When posting to your newsletter or blog, include a statement below the resource box giving others the right to reprint the article for free so long as the article and resource box remains unchanged. This will give others the liberty to use your article in their newsletter and on their websites and this will cause your article to go viral.
Once your article is ready, begin to distribute them to as many directories as possible. The goal of writing and distributing these articles is establish yourself as an expert in your niche, to drive traffic to your website and to increase conversion (sales). To achieve this purpose, your articles need to go viral by allowing others republish your articles.